Niche marketing profit – Introduction and the relation with online business

May 31st, 2009

What Is Niche Marketing
Niche marketing is a portion of a big and general target market. Take example handphone. Handphone is not a niche. It’s a market. However, Apple iPhone is a niche.

Let’s go deeper into this. Enterpreneur for example, would prefer Nokia E63, which has keyboard on its pad. However, although it is complete, does everyone like this phone? Not necessary.

The same goes for iPhone. Most people like iPhone. However, does everyone finds Apple iPhone is useful? Not quite. Does everyone prefers iPhone? Not necessary.

Niche marketing for online business
Everyone prefers something offline, and the same concept applies online. Take example make money. Make money alone is a market. Anyone who searched for keyword make money has his own preference.

He’s not necessarily wants to make money online. He could be looking for how to make money on part time jobs in his town.

These are example niches in make money market itself:
- make money with affiliate marketing.
- make money with paid survey.
- make money with adsense.
- make money blogging.
- make money with Clickbank.
- make money selling ebooks.
- make money working as freelancer online.
- make money on eBay.

How this would help online entrepreneur gain profit?
The more targeted your niche is, the more people would likely buy from you. Take example you want to sell an ebook about affiliate marketing. Of course, there are lots of competition in this market. You can find bunch of ebooks, free or paid teaching about affiliate marketing.

However, if you create an ebook also about affiliate marketing and presented in videos, people who prefer video tutorials would likely buy from you. Even better, they would pay more to you, since your content is like no other.

The same goes to other markets. Stop smoking is a market, not a niche. People who looks for stop smoking ebook would probably type keywords like this:
- how to stop smoking in seven days.
- stop smoking guides.
- stop smoking advice.
- learn how to stop smoking.

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